SEO Services
Search Engine Optimization
Is your website visible in top ranking positions of major search engines? Is your website generating leads for your organization? Is the traffic visiting your site the quality and quantity you desire? Positioning your product or service in front of your competition is of the utmost importance in online marketing strategies. The coveted first page and top spots of search results are fiercely battled for and often only won via expensive PPC campaigns.
The SEO experts at Queen B Marketing have the insider knowledge to optimize your site for amazing results. We will analyze your current website, landing pages, and PPC campaigns, and offer sound strategies guaranteed to raise your page ranking and visibility across the major search engines. Using a proven methodology, we will enhance the content on your site to ensure that it is indexed properly, then use that content across multiple channels to drive inbound traffic to your site. Click stream studies and site usability analysis often result in huge gains in positioning and are often overlooked in the initial design of a site or in monthly evaluation and reporting of traffic. Do you know which page of your site is the page your users most commonly leave the site from? Have you considered how to change that pattern?
Queen B Marketing SEO experts provide a full and clear picture of your site’s current traffic status and offer innovative and dynamic strategies to increase traffic and retention. And what about what we don’t do? We don’t use black hat gimmicks that could later get your site banned from Google.
What does Queen B Marketing do to increase your page rank?
Monthly Submissions to Google and Yahoo – We make sure that indexed content is always fresh. Additionally, we create weekly articles that are published across relevant channels. Keep in mind, Google seeks out new and changed content. In the search engine world, static content is not active content.
Site Maps – Google and Yahoo have specific requirements for sitemap submission. This sitemap is distinct from the sitemap posted on many sites as a table of contents. Queen B Marketing will submit properly formatted xml site maps for your site to both Google and Yahoo.
Meta Tags – Queen B Marketing will examine your site’s meta tags and make sure you have included the best keywords for your market using our state of the art research tools.
Vocabulary Insertion – A few years ago, SEO consisted of using keywords many times in your copy to create relevancy. Of course, as soon as this became standard practice Google changed their algorithms. Good relevant copy doesn’t just work with keywords anymore. Google now pays close attention to the use of your vocabulary. Other SEO companies typically don’t take the time to work properly with your vocabulary. For example if your company was in the chair business and sold chairs online, most likely you would also talk to your customer about chair seats, chair legs and materials that your chairs were constructed from. Google knows this and is looking for the relevant vocabulary for your niche. Points are assigned for vocabulary. Our specialized research tools will help us tell you what vocabulary your site needs to contain in order to be successful.
HTML Review – Improperly formatted code equals a bad page as far as Google is concerned. Errors can be very costly to ranking. This can get pretty technical. All you need to know is that you’re in good hands! Our programmers are experts and meticulous in their coding and review.
Relevant Incoming Links – The good kind, not link farm links like “other SEO companies”. Today, Social Media is just as important to your website’s vitality as SEO. Queen B Marketing will develop a strategy for relevant social media content and publish it out across distinct channels, resulting in relevant traffic being driven to your site. We will educate you about the importance of mixed media messaging and how to achieve quick and concrete results.
We create and publish media across pertinent sites that link back to your page, making your page stronger for Google. Google places high importance on relevant and pertinent incoming links. We will generate almost every kind of media imaginable and disperse it through the internet. Our production team will create articles and videos that people will want to talk about. Just imagine, people could be posting your company video on their facebook page, viewing your advertising on youtube, and tweeting about how funny your online commercial was. This will drive traffic to your site, position you as a market expert, and create valuable incoming links that work with Google page ranking algorithms, and wow your customers!
PPC Campaigns – If you are currently running a PPC campaign with either Google or Yahoo we can help you analyze your current campaign and the competition in your market and create a list of the best key words for maximum impact in your market. Understanding the most effective disbursement of your PPC dollars is critical to success in the pay per click arena. If you are not currently running a PPC campaign but would like to consider it as part of your marketing initiatives, we can help you analyze your market, and decide if a PPC campaign will be cost effective for you in lead generation.
Relevant Image Titling – Google will validate images and image titles to make sure content is relevant. Remember, Google’s mission is to provide the most useful content to its users. Other SEO companies incorrectly name images in an effort to raise ranking. Although this works temporarily in some cases, eventually Google will knock a page down in ranks due to improperly titled images.
Social Media – Directory references and reviews: Whether your company appears in local searches has to do with your location, ad relevance, keywords and reviews. Whether your company targets a local market or is nationwide, local searches entail a large part of the searches looking for you and its important to get on the map. Equally important as local map visibility, positive reviews are solid gold.
Analytics – Analyzing and studying your site’s traffic and maintaining it’s position on Google and Yahoo are ongoing efforts. We will enable you to view your site traffic, teach you what to look for and how to gauge results of your campaigns, and we will work with you hand in hand throughout the process.
